The private aged care provider has long been regarded as one of the best marketers in the sector and their latest campaign is no exception.

Advertising firm Bundy Agency has created a whimsical advertising campaign, showing care staff working together as a team - pulling together the 'threads' - to provide excellent care to residents.

Shot at its Balnarring aged care home on Victoria's Mornington Peninsula, the bond between staff and residents is a feature of the 30-second advertisement, which is clearly intended to appeal to prospective aged care workers, as well as future residents and their loved ones.

Owned by the Knowles family, Arcare has 50 aged care homes in NSW, VIC and QLD, and is set to have 53 homes open by the end of 2024. The provider also delivers home care services under its BodeWell Community Care brand.