The New Zealand-based food and nutrition provider has achieved a major coup in its Australian expansion, announcing a partnership with ASX-listed aged care operator Regis Aged Care.
The deal will see The Pure Food Co, which has an 80% market share in its home country and was recognised last year at the Asia Pacific Eldercare Innovation Awards, roll out its Texture Modified meals to Regis’ 67 facilities.
Regis will incorporate The Pure Food Co’s products into its lunch and dinner services, complementing its own in-house made texture-modified offerings at other meal times.
The company has already provided more than 300,000 training hours to Regis staff to embed the specialised Pure Food Co system into its homes.
The Pure Food Co co-founder and co-CEO Sam Bridgewater (pictured) told The Weekly SOURCE the partnership with Regis was based on a shared belief that mealtimes should be a delicious, nourishing experience for older Australians.
Sam, who started the company after his stepfather became ill and couldn’t find meals he wanted to eat – slowing his recovery – said the benefits of The Pure Food Co meals speak for themselves.
“Through our work with aged care providers and hospitals, we’ve been able to show that weight loss in residents has fallen by 38%, falls have reduced by 27% and wound care has reduced by 26%, because people are healthier and they’re healing at a faster rate,” he said.
Regis CEO and Managing Director Dr Linda Mellors welcomed the partnership.
“Partnering with The Pure Food Co for this subset of meal types underscores our unwavering commitment to continuously enhance the dining experience and providing the best options for our residents,” she said.
The rollout follows a successful pilot program across several Regis homes.
