Aveo CEO Tony Randello dropped by our office last week to have a video interview with our Editor Lauren Broomham (pictured with Tony).
15 months into the job, Tony revealed that Aveo achieved 1,250 retirement village home sales in 2021, up from 822 in 2020, an increase of 52% and the biggest sales number in Aveo’s history.
Tony also pointed out that Aveo has a big presence in Victoria, which was held back in marketing for months thanks to COVID-19 restrictions on Open Homes. 2022 sales should be higher.
Tony says his first task when he moved from Managing Director of Lendlease Retirement to Aveo in December 2020 was to prepare a new strategy and refresh the management ranks. That is now paying dividends.
It appears that Aveo has finally shaken off the shackles of the June 2017 Four Corners program titled ‘Bleed Them Dry Until They Die’ – a village sector exposé, with a focus on Aveo.
Strong resident NPS and CAPEX
The company also achieved its highest Resident NPS score at 29, up from 21 in 12 months.
Leading the company on behalf of new owner Brookfield, Tony says the group is committing to reinvesting in its 92 communities, with a CAPEX plan over the next few years that is four times the historic Aveo average.
Full story in SATURDAY
The speed and lessons of the Aveo turnaround are significant, and demonstrate that attending to the basics, focusing on positive resident outcomes, can generate significant enquiry and conversions.
You can read – and watch – the full interview in SATURDAY over the next few weeks (by paid subscription only). Learn more HERE.
