Community living
Continuum of care model delivers 70% pre-sales to ‘missing middle’ market before early 2024 opening in Rockhampton

With an expected completion date by Hutchinson Builders in December, Benevolent Living has pre-sold 70% of the 40 two- and three-bedroom apartments in the five-storey village.

“We are really attracting that ‘missing middle’ for seniors who need extra care and support but still want to be as independent as possible before higher levels of care are necessary,” Jamie Langdon, Marketing and Communications Manager, said.

“Our value proposition - which is new in the region - is our seamless entry into higher care and tailored homecare services delivered directly into our apartments. This is really driving interest with those who are pre-planning or already have pre-existing health conditions that they require care and services for.”

Three-bedrooms apartments have by far been the choice for residents, with only two-bedrooms remaining.

“Resident’s ages range from early 70s through to mid-90s with our average age [of the youngest resident in the apartment] sitting at 80.7 to date,” she said.

The first wave of residents at Benevolent on West are expected early next year.

The SOURCE: Continuum of care provides assurance to would-be residents fearful of a second move

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