Keyton and Aveo have both invested in information material to better inform the potential retirement village customer.
Keyton CEO Nathan Cockerill fronts a video entitled: Exiting a Keyton village, one of the supposed issues brought up by the recent ABC 7.30 programs.
Aveo, which owner Brookfield has placed for sale, has created a digital Retirement Living Guide. Those who read Saturday’s Nine Entertainment newspaper may have seen Aveo’s paid advertisement: “Downsizing with peace of mind: The money-back offer changing the game for retirees” which is its money-back guarantee allowing new residents to receive a full refund of their purchase price if they decide to move out within the first six months of living in their new home. It was launched in 2020.
The new, easy-to-follow guide aims to give retirees the information they need to make a decision that is right for them.
It offers retirees free access to comprehensive articles, videos and downloadable resources covering the most common questions about downsizing and retirement living and how to navigate the next steps when considering a move to a retirement village.
Aveo’s Head of Marketing and Communications Bridgid Allsopp (pictured) said the creation of the Guide forms part of the group’s continued commitment to delivering innovation and service excellence to its customers.
“The journey to retirement living is unique to every customer and there is a lot to consider. Older Australians have told us they want more choice and transparency in contracts, flexibility in payment options and certainty about costs, giving them more confidence to navigate this chapter of their lives,” she said.
“With decades of experience within the Aveo team and in partnership with some of Australia’s best retirement and downsizing experts, we have created this useful resource to empower retirees and their loved ones to be able to make informed choices.”
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