The Department of Health and Aged Care has launched a 30-second advertising campaign to raise awareness of the Star Rating system for residential aged care.
A spokesperson for the Department of Health and Aged Care told The SOURCE, the $3.9 million campaign "is targeting older people and their support networks (friends, family and carers), to raise awareness of Star Ratings as a helpful guide to assist in the early stages of residential aged care planning."
The Ogilvy Australia-made Star Ratings campaign launched on 6 October and will run on television, digital video, digital search and in medical centres and pharmacies until 28 December 2024.
Ogilvy Australia was awarded a $657,000 contract to 'create services for Star Ratings' in May 2024. Last month we reported the Department of Health and Aged Care had granted a $2.6 million contract to Mediabrands, trading as Universal McCann, to purchase media placements 'for star ratings'.
A Star Rating system was a recommendation of the Royal Commission into Aged Care Quality and Safety to help consumers make informed decisions about aged care. Earlier this year The SOURCE reported non-complaint homes were achieving four stars. In July, peak body Aged & Community Care Providers Association (ACCPA) pointed out Star Ratings limitations.
