Bunnings now has 2,500 products in its assisted living range, from bathroom grab rails and shower aids, to ramps and robotic lawn mowers as it seeks to capitalise on the ageing population.
"We understand that living with a disability or as an older Australian can present unique challenges. The Assisted Living range seeks to offer solutions to our customers who are looking to make their homes a space that’s tailored to them," said Ryan Baker, Bunnings Chief Operating Officer.
“In a market that’s often fragmented, the category will provide a one-stop shopping experience for customers looking to upgrade their homes at an affordable price.
“Considering the market size, we see huge potential in applying our proven strategy of combining lowest prices, wide range, and best customer experience to a growing category.”
The assisted living category will be displayed throughout Bunnings stores, rather than in one location.
Bunnings COO
The Wesfarmers-owned business forecasts the market will be worth $2.1 billion annually by FY30.
The expanded range comes months before the Government's Support at Home reforms take effect, providing participants with up to $15,000 for assistive technology and home modifications - and higher amounts for participants with prescriptions from health professionals.
Assistive technology covered by Support at Home includes items such as walking sticks, walking frames, wheelchairs, bedpans, commodes, shower chairs, and bath boards.
Home modifications covered include grab rails, handrails, ramps, stair lifts, and non-slip mats. Support at Home participants may also be approved for bathroom redesigns and improved layouts, such as widening doorways and passages.
The Bunnings products will be available in stores, on their website, and on Bunnings Marketplace.
