The experienced executive came on board with Australia’s largest franchise home care provider in December last year following the departure of previous CEO Kris Whitehead in September 2024.
With over 30 years’ experience in the tourism and entertainment industry, Geoff spent over a decade with the Star Entertainment Group, rising to become its Group Executive Operations overseeing its three locations – The Star Gold Coast, The Star Sydney and Treasury Brisbane – before departing the company in 2022.
His career includes 12 years as director of the National Retail Association and four years as the Director of Major Events Gold Coast as well as the delivery of landmark legacy projects for Queensland, including the $3.6 billion Queens Wharf development in Brisbane and The Star Gold Coast’s $500 million transformation and rebranding.
Geoff told The Weekly SOURCE that he was excited to join Home Instead as the aged care sector counts down to the introduction of Support at Home on 1 July 2025.
“I’ve come from a service background, working in organisations with a real people focused on service delivery and leading them through changes that are happening either within the organisation or externally,” he said.
“Aged care was an opportunity to utilise my skills in a different way, and it was an industry that I was very interested in so it was an easy decision for me to join Home Instead.”
“Knowing both the quality of the personalised standard that Home Instead delivers, but also being able to assist them through a significant period of change was one of the attractions of the role.”
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