The 20-year-old organisation, which provides home care services to more than 13,000 clients and employs 5,000 people across the country, has rebranded as Dovida Australia.
The new name marks the end of its long affiliation with the global Home Instead brand, which operates under a franchise model. Martin and Sarah Warner established the Australian franchise in 2005 before exiting the business in 2021.
The group, the fourth largest home care provider in Australia according to KPMG, is now owned by Swiss-based Horizon Group, which also owns the Home Instead master franchises in Switzerland, France, Ireland, the Netherlands, and New Zealand. The rebrand will also apply to Home Instead New Zealand.
Inspired by the Latin words for Home (Domus) and Life (Vita), the new name was chosen to symbolise the organisation’s mission: to help the people they support to live the life they want in the comfort of their own homes for as long as possible.
“Today, that mission continues under a new name. Dovida builds on our legacy with a renewed commitment to excellence and compassion and the promise to continue providing the same exemplary care that our clients, their families, our network and caregivers have come to rely on,” Geoff Hogg, Chief Executive Officer of Dovida Australia, said.
"Not only is the demand for home care for our elders increasing, but a new generation also needs support.
“Older people still make up the largest share of the people we support. However, our client base is also expanding and now includes individuals under 65. Our new brand celebrates both where we come from and where we’re going, allows us to adapt to the changing needs and wants of people receiving care.”
