Ingenia Communities was the first private operator to sponsor a sporting club, when it attached Ingenia Holiday Parks to the playing shorts of NRL club South Sydney Rabbitohs and offered discounts to its holiday parks.

Then Ryman Healthcare signed a multi-year sponsorship deal to a be a Premier Partner across both of Hawthorn’s AFL and AFLW programs.

Now the land lease operator, based in South Melbourne, has struck a partnership with another AFL club, Geelong Cats for the 2024 AFLW season.

Lifestyle Communities is a Geelong Cats' Associate partner, which will see the over 50s land lease communities operator become actively involved in various Club events, providing opportunities for homeowners to engage with players, attend matches, and participate in community activities.  

The partnership will also see the Lifestyle Communities host exclusive information events at GMHBA Stadium, showcasing the brand’s commitment to connecting the community as well as host joint initiatives that focus on promoting health and wellbeing, including exclusive fitness sessions and wellness workshops tailored for Lifestyle Communities residents.  

Lifestyle Communities profile might need a lift after the report on its Wollert community by ABC 7.30 Report.  

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