Today’s customers are looking for more support and services, but the cost of providing this under a traditional serviced apartment model is a barrier to purchasers. Operators need to make the financials of the product more attractive to buyers.

• Providing services to customers in retirement living is key and by thinking outside the box, Aveo Group is ahead of its rivals.

Serviced apartments, or assisted living options in retirement villages, have been a bugbear for the retirement living sector. It simply has not had the longevity hoped for when this product type was a common part of most retirement developments in the late 80s and into the 90s.

However, Aveo Group has been holding a trial, taking a new direction to pro