Australia’s first online disability and aged care support platform, Mable, has launched a new ad campaign aimed at further expanding its network of over 13,000 support workers.

The platform has enlisted the help of its online community to spearhead a brand repositioning campaign, ‘My Kind of Independence’, designed to appeal to not only its client base of older Australians and people living with a disability, but also its growing support worker base.

Head of Marketing, Guillaume Papillon (pictured), told SATURDAY that