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Another retirement village operator invests in the HUR gymnasium concept to deliver ‘Wellness & Community’ value proposition

Investing in a quality gym has always been an option as a marketing tool for village operators – now it is becoming a serious business opportunity as the new home care funding model can supplement the cost and Baby Boomers demand services to help them stay living independently for longer.

Retirement villages are evolving into a legitimate barrier to high level care, and with the Government strategy to promote wellness over care, it opens community and home care funding to gym-based activity.

The Aged Care Taskforce is currently evaluating future options for funding

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