How to set care expectations upfront to avoid conflict and potential heartbreak at the other end.

The retirement living sector is forecast to enjoy strong sales for the next 10 years, as the baby boomer population bump seeks to downsize to supportive accommodation.

This presents the opportunity to be forthright in explaining the levels of care that the village can or wishes to facilitate, a level of transparency that salespeople perhaps have not been alert to in past years.

Presenting the care landscape to both residents and f