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Levande: Villages under 80 to 100 don’t build community

Levande, backed by Sweden’s EQT, is big on villages, with $2 billion to commit in new locations, but community is the required secret sauce. Levande CEO Kevin McCoy says their ideal customer is seeking connection and security within a like-minded, big community. You need a deep population pool to serve all personality types. The objective is for everyone to find their people.

“Villag...

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