‘ACCPA’ is out; Ageing Australia is in as CEO Tom Symondson seeks to align the peak body’s new name with the strategy to rapidly expand its position at all policy tables.

The CEO says the new name is not a change in its mandate – simply a better reflection of its existing purpose to better serve all older Australians.

Speaking to SATURDAY exclusively ahead of the move to the new name on 30 January, Tom said one of the key drivers behind the rebrand is to clearly state what the representative body stands for.

He points out that one-third of Ageing Australia’s membership is delivering