The organisation owning and operating 28 retirement villages, 29 aged care homes and the leading veteran support services organisation, unveiled a new brand identity on Friday, 5 July.
RSL LifeCare also refreshed organisational values “to better meet the changing expectations of veterans and seniors in a rapidly evolving environment”.
The new brand identity pays homage to the organisation’s 110-year-old legacy while emulating a future focused identity centred on the holistic services and support that RSL LifeCare teams provide veterans, clients and residents across NSW and the ACT, the organisation stated.
“The new brand is striking, modern and reflects our compassion and support of our people. This is about taking our history, building on it, and setting us up for the future,” RSL LifeCare CEO Janet Muir (pictured) said.
To complement the new brand, RSL LifeCare’s new people focused values are:
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doing the right thing,
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aiming higher,
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caring from the heart, and
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acting as one team.
All team members, irrespective of location or position, will be guided by these principles in their decision-making and acts of care.
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