The Government has opened the door to Plan B – now it’s up to aged care and retirement living operators to strategise how they will market their services into the future.

The Government’s response to the Aged Care Taskforce’s recommendations – and the Coalition’s support for the funding reforms – marks a significant shift in how older Australians will think about and plan for their ageing journey.

As we reported on 12 September, the Government and the Opposition have reached a bipartisan agreement to support the recommendations of the Aged Care Taskforce – including DCM Group's Plan B's call for increased consumer contributions for aged care accommodation and daily living expenses.

“This is about better care for more people in a more sus