Not For Profit home care provider Silver Chain Group has rebranded as Silverchain, with a new slogan that it says reflects its aspiration to deliver a better home care system.

Silverchain is Australia’s largest complex in-home health and aged care provider, and has been established as a Not For Profit organisation for almost 130 years.

The new slogan, “Health. Human. Home”, was chosen to “better reflect the complex community care that we deliver every day”, Silverchain said in a press release.

“The new brand also represents our national expansion and growth, and our investment in research and innovation to find unique solutions to the challenges in the health and aged care system across Australia.  

“The rapid changes in demand, technology, consumer choice and public policy have disrupted the dominant bricks-and-mortar approach and people are seeking better connected care in the safety of their own homes,” the provider said.

Silverchain was in April chosen as preferred partner for Ingenia Connect.