User Profile

11 Oct 2018

Bullying

What other issues would you like us to ask Jodie to provide some guidance? Email back to us HERE

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11 Oct 2018

UBS ran a campaign to remind us we’re old as hell

Switzerland’s largest bank, UBS, ran a five-part series of online, social media and tv spots to remind us just how old we’re getting … and there’s nothing we can do about it. It is 20 seconds long. Their message is typically Swiss, “if you...

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04 Oct 2018

Google Adwords, is it a good investment?

What is the purpose of Google for marketers? It is to be ‘found’ by potential customers. Have you noticed that sponsored results (Google AdWords) are taking up more and more space in your search engine results page? We have too! This makes it...

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04 Oct 2018

What is an ombudsman and is it a good idea?

Read the full 8 Point Plan HERE

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27 Sep 2018

Dementia – expect a lot more discussion about how well retirement villages can support residents

This is our prediction. Out of the Royal commission will come a discussion about how well people with early and advancing dementia can be cared for in their home, with home care, and in retirement villages. As a village manager you will be well...

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27 Sep 2018

Retirement villages not included in the Royal Commission into aged care

You may be aware that there has been a strong push for retirement villages to be included in the terms of reference for the Royal Commission into aged care. The risk for retirement villages in being part of the Royal Commission is the public will be...

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27 Sep 2018

Chatbots and marketers supporting the sales team?

We spend a lot of time (and budget) driving traffic to our websites but are we doing enough to convert these into people walking down the drive? As marketers, it’s our role to support our sales teams to achieve their targets. So, what do they...

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20 Sep 2018

Advocacy – where are the marketers as Adele Ferguson attacks retirement villages again?

There is a Royal commission into aged care and now Fairfax’s Adele Ferguson is working hard to rope retirement villages into being included. If you haven’t seen the two articles she has written here are the two links: Royal commission will...

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20 Sep 2018

The retirement planning campaign featuring unique challenges that we can all relate to

Prudential Financial, an American Fortune 500 company specialising in retirement planning has just launched a campaign to position them as a brand that understands people’s unique financial challenges (despite their size). Results from their...

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20 Sep 2018

Chris Baynes

Why should you join us at the 2019 LEADERS SUMMIT? Watch this video

Early Bird registrations are now open HERE

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18 Sep 2018

Is it home ‘care’ or home ‘support’? Better Caring changes its name to Mable

‘Care’ is now established as a buzzword in the retirement village sector. Delivering care services into villages is now a major service to residents. But is it a turn-on or a turn-off as a marketing tool to potential residents? Research shows...

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13 Sep 2018

Next Monday night Four Corners will broadcast an aged care version of their retirement village investigation

The ABC has been preparing this two-part series for several months. It goes to air this Monday night, the 17th at 8:30pm and the following Monday night, the 24th. The word is it will be quite brutal. Expenditure on food at just six dollars a day and...

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