Not For Profit organisation Meaningful Ageing Australia has appointed Rachael Wass as its new CEO.

She replaces Ilsa Hampton, who resigned in December last year after six years in the role.

Meaningful Ageing Australia, a registered charity which promotes evidence-based spiritual care for the ageing population, said Rachael has extensive brand product leadership roles, including a foundation in health sales account management spanning over 25 years.

Rachael has a Master of Ageing (global population health), Master Commerce (marketing), and is an invited Fellow of The Australian Marketing Institute.

Her previous experience in the sector includes working for KPMG as an aged care specialist and as a CEO and founder of a business strategic planning consultancy in the aged care and medical devices industry.