Daniel Gannon, who was appointed by the Property Council to the role last October, believes the time has come for the retirement living sector, including land lease, to focus on brand building initiatives like the Code of Conduct.
Daniel told the LEADERS SUMMIT 2023 at the Hyatt Regency last Thursday that the sector has a “very good product” but the retirement living operators needed to unite.
“It will take more than 26% of villages across the country that are current signatories to our Code of Conduct. 26% is just far too low and it's not good enough because if we fail to take this action, governments will approach us with a stick instead of a carrot,” he said.
“At the very same time, we should be injecting purpose built, age friendly housing into a national housing market that is currently under duress.”
Daniel said his role was to restore the sector’s reputation.
“Our industry, your retirement communities, your collective residents around the country present governments with pragmatic evidence-based research and a housing model financed by residents, not by taxpayers, and a demonstration of force whose time has come.
“But we do need to come together to ensure that our reputation is growing and not shrinking because reputation for us is everything.”
