The new business name, unveiled on 19 February, provides a clearer identity of who the association serves.
“We consistently found that many people outside our membership had little understanding of the industry we represent, including people with a direct say in regulatory decisions that govern caravan park operations in Victoria,” the association, founded in 1964, said in an announcement.
“Too often we were confused with Parks Victoria and Caravan Industry Victoria – the peak body for caravan manufacturers and retailers. Our new name better depicts who we are, who we represent and who we service.
“The new name also better reflects the entire membership – tourist and mixed-use caravan parks and the fast growing residential (or land lease) park sector.”
CEO Scott Parker wants to build the association’s reputation as a proactive and influential peak body helping members succeed.
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