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From the top down: why dementia is now core business for village operator Keyton

The math doesn’t lie. Retirement villages are seeing an increase in the number of residents living with dementia – so how can operators get on the front foot?


This article is part of a special eight-part SATURDAY project on dementia – look out for the next instalment on the types of communities that people living with dementia thrive in – and how they can be supported to live well at home.


With the average age of retirement village residents now 81, and one in three Australians aged over 85 living with some form of dementia or cognitive impairment, it doesn’t take a mathematician to realise that dementia is no longer an emerging problem for village operators – it’s on the doorstep now.

With few legal avenues available to move residents from the village onto residential aged care, Village Managers are increasingly dealing with residents with higher-level dementia needs ranging from wandering and ‘sundowning’ to agitation and aggression.

Is there a solution?

James Wiltshire, Executive Director of the DCM Institute, which provides professional development for Village Managers and head office staff, says it is clear that Village Professionals need some strategies and training to be able to identify and understand any changes in their residents, and be able to act instead of waiting for the behaviours to escalate.

James Wiltshire
James Wiltshire

“Dementia is one of the top 2-3 issues the Managers in our program are regularly asking us to support them with year on year,” James said.

“Managers and staff at the coalface of our sector are starved for guidance on how to approach the subject of dementia with residents and with their families.”

The DCM Institute held a series of Professional Development Days across the country last year that covered the issue of dementia and retirement living in partnership with dementia advocacy peak body Dementia Australia.

The operator also has a responsibility to take on a leadership role in educating its staff and residents about dementia.

One operator that has taken on the ‘dementia challenge’ is Keyton, which has 76 operational retirement villages across Australia and has seen a majority of its village staff from the executive leadership team down complete training with Dementia Australia.

“We obviously see in the villages that our staff witness a lot of changed behaviours, some of which may be because a resident has dementia,” said Marcelle Wilson, Keyton’s National Operations Manager – Governance & Compliance.

Marcelle Wilson
Marcelle Wilson

“So, it’s important for the staff that they understand what dementia is, and what they can do to assist that person living with dementia to feel more comfortable.”

“From the other residents’ perspective, they are living in a community so it’s important that they understand so that they can be more patient with people who might have some behavioural symptoms of dementia.”

Educating residents to end dementia ‘stigma’

Keyton first started working with Dementia Australia in August 2018 when the operator held Dementia Friends workplace events in its Melbourne, Sydney, and Perth corporate offices and for staff across 26 villages in ACT, NSW, VIC, and QLD.

The Dementia Friends campaign is run as a free morning or afternoon tea event where staff can come to learn more about dementia and hear people living with dementia tell their stories via a series of videos with the aim of reducing some of the stigma around the disease.

“We know there is some discrimination and angst [among village residents], and it’s driven by a lack of understanding of the disease,” said Marie Norman, National Relationships Manager at Dementia Australia, who worked with both Keyton and DCMI on their dementia education content.

Marie Norman
Marie Norman

“People often find it confronting if their fellow residents are disorientated or being more outspoken, which can happen depending on where the damage is in the brain.

“We help them to understand that it is a disease process and not someone simply becoming difficult.”

Supporting carers in the village

The other aspect is supporting those residents where one person is acting as a carer for a partner living with dementia.

“There’s a whole support network system that needs to be in place,” said Marcelle. “Some carers aren’t aware of the resources that are available for them to tap into so it’s also about connecting them with organisations such as Dementia Australia.”

Dementia Australia can also provide villages with advice on changes to the village, for example, improved signage and using name badges, that can help people living with dementia to navigate their way around more easily.

Rebranding as Keyton, the village operator introduced new staff name badges with only the staff member’s first name in black text on a white background so the name is easy to distinguish.

Ongoing dementia education required

Following the success of these Dementia Friends workplace events, Keyton rolled out Dementia Australia’s Understanding Dementia training – three-hour, face-to-face sessions for village staff – across all its villages in 2019, with 400 staff taking part.

These training sessions discuss steps that Village Managers can take to better support their residents.

“The education gives them the capacity and confidence to be able to handle situations and empowers them to make better decisions to work out a way to support that person,” said Marie.

“Village Managers want to provide residents with a quality of life,” James said. “There does come a time when this can’t be achieved without having the skills and knowledge of how to facilitate access to the care and support.”

Dementia Australia advises that this kind of training should also extend to all village staff, for example, reception, gardening, and maintenance staff who may have contact with residents.

Giving village staff tools to ‘de-escalate’ situations

Given the high turnover in the sector, this education also needs to be ongoing – apart from a hiatus in 2020 due to COVID, Keyton have offered Dementia Australia’s Understanding Dementia training course to village staff every year since 2019, either face-to-face or via interactive webinar.

Now the operator is looking into introducing more advanced training options offered by Dementia Australia from 2025 such as their Applying a Problem-Solving Approach to Behaviours course, which is designed to provide a systematic way of assessing and responding to some of the changed behaviours that people living with dementia might exhibit.

“This is about giving our staff some more tools that they can use,” said Marcelle. “We’re not expecting them to be experts in this field, but to understand that there are some strategies that can help de-escalate situations.”

“For example, a Village Manager recently told me how they were able to de-escalate a situation involving a resident living with dementia at a village event by using strategies learned in the training.”

Reducing dementia risk

The final piece of the puzzle is dementia prevention.

With ‘wellness’ becoming a growing part of the value proposition in retirement living, village operators can also play a role in helping residents to reduce their dementia risk.

Case in point: Keyton and Dementia Australia worked together from 2019 to create a bespoke presentation for residents called Brain Fit which was rolled out across most villages for residents to attend and presented by Dementia Australia staff.

“This was mainly to start the conversation about dementia with the residents by focusing on the positive side of keeping well, eating right, and being physically active to reduce the risk of cognitive decline,” said Marcelle.

“But again, it was also about providing a greater awareness of what dementia is so residents could be more understanding of others around them.”

Keyton looking to roll out brain health sessions for residents

Keyton is now looking to re-introduce Brain Fit presentations for residents next year in line with its focus on wellness – and Marcelle says that it has made a real difference to people’s attitudes.

“There was a real stigma when we first met with Dementia Australia in 2018,” she said.

“I think we are more accepting of it now, and it is really about how can we make it easier for people living with dementia to be able to feel part of the community.”

With the Government putting more funding into helping older Australians to live at home for longer – and residential aged care increasingly reserved for people at the end-of-life or palliative stage – the reality is that villages will be home to residents with higher-level dementia care needs.

Should all village operators be looking at Keyton’s initiatives and how their organisation is equipping staff and residents to face this challenge head-on?

Dementia Australia’s National Dementia Helpline is available 24/7 on 1800 100 500 for advice and support. Village staff can also contact Marie and the team at Dementia Australia via email at development@dementia.org.au.

You can learn more about the DCM Institute here.