The Shift

Super Bowl ads disappointing – except these two

So, on Monday we all watched and waited for the best TV ads in the world – and were disappointed. Generally, they were average and clichéd. You can see them HERE

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The Weekly Source

06 Feb 2019

The Shift

‘Reframing’ for serious marketers – experience one of the world’s best marketing educators at the LEADERS SUMMIT

You can get a flavour of Dr Peter Wilton and ‘reframing’ in this UC Berkeley video

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The Weekly Source

06 Feb 2019

The Shift

Does emotion sell the village offering, or data? Or both?

Learn from the real world and how ‘emotion’ is achieving 45 unit sales in one new development in one month, at the LEADERS SUMMIT

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The Weekly Source

06 Feb 2019

The Shift

Simple but good ‘villages’ video targeting men from Anglicare Sydney

We came across this video last week and really liked its simple message and honesty, plus great production values. The gentleman’s statement that he was not keen on the concept of a retirement village but the discovery of a great supporting...

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The Weekly Source

06 Feb 2019

The Shift

4% marketing and sales budget required for vertical retirement villages – why?

This week we were discussing in our office how much an operator should allocate in the marketing and sales budget to sell a new apartment-style retirement village. In residential real estate marketing the answer is 4%. We decided to check for...

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The Weekly Source

24 Jan 2019

The Shift

Australian expat David Droga leads Top10 US ad agency Droga5

He founded Droga5 in New York in 2006 when he was 38. It is now ranked the No. 10 agency in America. Google is one of their clients. Check out their show reel HERE

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The Weekly Source

24 Jan 2019

The Shift

A lesson in how to create great word-of-mouth for your brand – discounted beer

Check the video HERE

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The Weekly Source

24 Jan 2019

The Shift

We invest in radio: 3,190 agedcare101.com.au spots across Dec/Feb

We all have to make hay while the sun shines. Late December through to February is peak enquiry time for home care and aged care. So we are going hard to win enquiries for operators that invest in agedcare101. com. au by committing to a radio...

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The Weekly Source

13 Dec 2018

The Shift

Four years ago Aveo identified ‘food’ as the great social experience and a key to ‘wellness’ – now has 91 restaurants and 300+ catering staff and ‘home delivery’

In many communities there are also fridges full of the product where residents can just pop down and buy one if they want on the day. (Sample menu...

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The Weekly Source

13 Dec 2018

The Shift

The Best Marketing Campaigns of 2018

1. Nike – Colin Kaepernick Campaign Nike launched a gutsy campaign featuring the outcast American football player Colin Kaepernick. Colin has been a polarising figure since 2016 when, as a player, he refused to stand during the national anthem to...

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The Weekly Source

13 Dec 2018

The Shift

The Worst Social Media Mistakes of 2018

1. Snapchat – Offensive Ad on Rihanna It has been a difficult year for Snapchat. First Kylie Jenner asked her 25 million Twitter followers “Does anyone else not open Snapchat anymore?” which resulted in the company losing $1.3 billion in...

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The Weekly Source

13 Dec 2018

The Shift

Facebook: Reduce Consumer Pain Points To Increase Online Sales

Facebook employed Boston Consultancy Group (Top 5 Marketing Consultancy in the World) to identify the top pain points in a customer journey while purchasing online. Their summary report is really worth reading. The results seem obvious but when you...

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The Weekly Source

28 Nov 2018

The Shift

Page Admins take notice – Big Changes Coming to Facebook’s Messaging Platform

Get to the application from Page settings > Messenger Platform and click the link “Request” under Advanced Messaging Features

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The Weekly Source

28 Nov 2018