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Cam Holland joins Amplar Health to lead its GP clinic rollout

1 min read

The former Ryman Healthcare Australia CEO has returned to the sector just six weeks after departing Ryman to take on a new role at the home healthcare provider, which is part of the Medibank Group.

Cam joined the executive team at Amplar Health this week as Hub Lead – Primary Care & Investments, working alongside its Chief Commercial Officer, Bev Smith, who came on board in June.

As we have reported in SATURDAY, Amplar Health’s aim is to accelerate the health transition from traditional models and settings to personalised on-demand advice and treatment delivered closer to home, whether that is the family home, a retirement village, aged care home or short-stay hospital.

With GPs the start of many consumers’ ageing journey, the group is investing heavily in growing its primary care capabilities to better deliver proactive, preventative care models which support people to age well.

Cam will be leading the organic and inorganic growth beyond Amplar’s current 106 clinics and be responsible for driving primary care advocacy and funding reform through its Proactive Primary Care Project. He will also join the board of GP practice business Myhealth, which was acquired by Medibank in 2021.

Cam’s recent roles include executive leadership of Operations in Home care, Disability Services, Residential Aged Care and Retirement Living at Australian Unity as well as the top job at Ryman Australia, where he became known for his advocacy on the Shared Care model put forward to the Federal Government by the Retirement Living Council.

The Shared Care model – which will see home and community care funding for retirement village residents pooled to pay for services to benefit the whole village – is now due to be trialled under the new Support at Home program starting from July 2025.