"ACH Group has been overwhelmed by the positive reception to the refreshed brand," CEO Linda Feldt has told The Weekly SOURCE.
CEO of ACH Group
"Our new logo is a fresh, modern look – reflecting the high-quality care and innovation ACH Group is known for.
Upgrading the 14-year old branding, which included developing a new logo and an expanded colour palette, was a response to practical challenges associated with the old branding that made replication difficult, particularly on digital platforms.
In the old branding, the 3D-gradient and shadow were difficult to optimise on digital mediums, the font weights between ACH and Group made it difficult to reproduce in smaller sizes, and the simple colour palette caused challenges when reproducing the brand logo on greyscale, white and black backgrounds.
ACH Group partnered with South Australian-based branding and design agency Studio Band to develop the concept.
